this is the 21st century and we need to redefine r/evolution. this planet needs a people’s r/evolution. a humanist r/evolution. r/evolution is not about bloodshed or about going to the mountains and fighting. we will fight if we are forced to but the fundamental goal of r/evolution must be peace.

we need a r/evolution of the mind. we need a r/evolution of the heart. we need a r/evolution of the spirit. the power of the people is stronger than any weapon. a people’s r/evolution can’t be stopped. we need to be weapons of mass construction. weapons of mass love. it’s not enough just to change the system. we need to change ourselves. we have got to make this world user friendly. user friendly.

are you ready to sacrifice to end world hunger. to sacrifice to end colonialism. to end neo-colonialism. to end racism. to end sexism.

r/evolution means the end of exploitation. r/evolution means respecting people from other cultures. r/evolution is creative.

r/evolution means treating your mate as a friend and an equal. r/evolution is sexy.

r/evolution means respecting and learning from your children. r/evolution is beautiful.

r/evolution means protecting the people. the plants. the animals. the air. the water. r/evolution means saving this planet.

r/evolution is love.

So, yes, for the fucking love of God, movies matter. TV shows matter. Novels matter. They shape the lens through which you see the world. The very fact that you don’t think they matter, that even right now you’re still resisting the idea, is what makes all of this so dangerous to you — you watch movies so you can turn off your brain and let your guard down. But while your guard is down, you’re letting them jack directly into that part of your brain that creates your mythology. If you think about it, it’s an awesome responsibility on the part of the storyteller. And you’re comfortable handing that responsibility over to Michael Bay.